Lonely Planet recently launched (Dec. 5) an iOS app that grants users access to friends’ reviews and recommendations, in addition to content from a number of travel publications — all in real time.
The app, called Wenzani, “brings together recommendations from your friends and the world’s most trusted publishers into a fun, location-based guide that is constantly being personalized for you.”
It’s a good move on the LP’s part, to curate backpackers’ interactions via social media like Facebook and Twitter. Ultimately, the advice being exchanged can inform their own travel guide content, particularly for identifying hot new restaurants and small businesses. Because it’s all in real time, it helps the LP keep its advice fresh and updated to the minute.
One of the coolest things about the app is its ability to let friends notify each other about upcoming concerts and events in places they plan to visit (watch the video on Wenzani).