5. Available Multinationals

mcdonalds-russia“I just need to get away from it all” is standard rationale for departing on a long backpacking adventure. You want to switch it up. You envision exploring new lands, meeting fascinating people from all over, interacting with locals, experiencing foreign culture and at once absorbing the jarring visceral stimuli that surround you.

While all of those objectives may eventually be met, a few common hiccups occur. A few examples:

  • Coca-Cola: So charming in that timeless glass bottle.
  • McDonalds: Sushi in Japan, deep-fried camembert in France, who says this stuff isn’t local?
  • Marlboro: Even if you don’t smoke, you will. “It’s so cheap here!”
  • 7-Eleven: Everything you need. Condom labels you can read. Gatorade for that hangover. Mmm, Pringles. Procter & Gamble, Unilever, Nestle, Pfizer – only the essentials.
  • KFC: Regardless of religion, race or creed, people like fried chicken. Not just black people. All people.
  • Starbucks: Combine elements of otherwise conflicting yuppie and backpacker culture in a modern and urban setting! Also available in fair trade blends for the most delicate of consciences.

Ironically, most backpackers stay close to the herd. The beaten path is by no coincidence dotted with the above brands and companies. The convenient access to all these familiar flavors and comforts makes it nearly impossible for backpackers to resist temptation and indulge in them.

Doing so, however, runs contrary to the idealistic tenets the prototypical backpacker ascribes to, such as respect for the environment, leftist ideals, support for local economies and equitable labor practices. Sanctimonious, tree-hugging and bleeding heart principles the likes of Greenpeace, Habitat for Humanity and Adbusters want you to believe in.

marlboro-thailand

That's NOT Manny Pacquiao.

Thus, most members of the backpacking community are conflicted. It’s understandable. You didn’t drop two grand on a plane ticket to eat the same noxious crap you can buy at a strip mall in your hometown.

But you get homesick. You tire of local food or rolling the dice on substandard hygenic conditions. You just want something familiar for a change. No surprises. Besides, how could something so corporate and evil taste so good?

So you swallow your pride with a super-sized Coke to wash it down. You resign to the notion that globalization is an inevitability in our forever capitalist, commoditized world. One little purchase can’t hurt…

Globalization is a bitch ain’t it? It’s like the atomic bomb – somebody else invented it. Not your problem. Enjoy your Bic Mac. We’re no holier than thou. We all savored ours.

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2 Responses to “5. Available Multinationals”

  1. mike says:

    I hated McDonalds in Canada. Loved it in Asia.

  2. Lackey says:

    MickeyDees is great in NZ!

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